Novelty is natural design

Christine McDougall
2 min readApr 25, 2024

I am a practising generalist, or, as I prefer to say, a comprehensivist.

Understanding the whole, the larger systems at play, has been a passion of mine from an early age.

I refused, even when it would have been more profitable, to fall into a specialty or dive deep into a niche. It was for this reason my study of applied medical science could not satisfy me for more than a few short years.

Yet I recognise that even a comprehensivist ends up with a speciality. The ability to understand systems, interconnections and frameworks,

I need people around me who thrive in detail and know how to create spreadsheets. Without them, I can tend to chaos.

I love structure, but my idea of structure is like a fence around a very large field. The large field enables so much play and creativity, yet it is still defined by the container.

We humans are amazing. It is the complementarity of our skills and differences that enable synergy.

Yet, we operate in a system that attempts, in all ways, to get us to be the same. To conform.

Novelty is natural design. Conformity is another form of monopoly and control.

The challenge, one I love and one we spend our time creating solutions to in Syntropic World, is to create the structures that invite diversity to the community, honouring that we need all types, backgrounds, genders, cultures and skills.

We can do this well when we agree on the values and principles we hold in how we treat each other and the world we intend to co-create. This is the purpose behind a Trust Manifesto.

Photo Taken April 25th 2024

#worldwithafuture #businessreimagined #syntropicworld #futureworthliving #syntropicenterprise #syntropy #newbusinessmodels #businessandsustainability #regenerativeenterprise #buckminsterfuller

#humancoordination #emergentstrategy #daretocare #regenerativebusiness

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Christine McDougall

Committed to supporting those in business who strive to leave the world better. syntropic.world