Create the surfing-the-wave experience in enterprise and business
When we moved house in November last year, our local beach became one of the world’s most famous surf breaks. Snapper Rocks.
As I write this, I sit beside Snapper in a cafe at Rainbow Bay, the beach.
This week, there is a World Surf League event at Snapper Rocks, the Challenger series. This is the event where hopeful surfers qualify for the major surfing league. It also means that those professional surfers who did not make the cut in the pro league are here to try to get back on. Including the likes of Kelly Slater.
In short, I am drinking my morning coffee surrounded by surfing greats and surfing want-to-be greats, hugging, laughing, enjoying a coffee in the early morning sun.
Contrast this to my previous life of being surrounded by tech bros and startups.
The cultural difference is stunning.
Surfing cultures are united by love of the ocean, the outdoors, casual, easy-going yet highly competitive lifestyle, physical challenges and the type of courage required to pit yourself against the never-same foe, the ocean. Monster waves — like dropping off a cliff. Surfers have to feel the elements, the waves, timing, flow.
Since they spend so much time in the water, most surfers are passionate advocates for Nature’s preservation.
Surfing competitions are fierce, yet more often than not, once out of the water, the embrace between competitors is genuine. Friends compete with friends. Competition makes everyone better.
Women surfers get paid the same as men, and now compete in the biggest waves like Pipeline in Hawaii.
Tech and startup culture is so different. The culture is steeped in a cutthroat, win-lose world. Competition is cruel and ends up consuming ethics, morals, and kindness in the race to what is believed to be the top, but is often the bottom.
Women in this culture are stepped over, savagely underfunded, and maligned as lesser than.
And Nature, well, forget that. It is there for exploitation.
Timing, flow, and feeling the emergence of things are foreign to the startup world. The preference is push, shove, drive and go hard.
There are exceptions to this in the tech/startup world, but they are rare.
Syntropic World aims to change this. To create the surfing-the-wave experience in enterprise and business — to honour Kairos time — in flow with life, practice emergence rather than the linear project plan, embrace competition only as the tool that elevates everyone, and stand always for the increased Syntropy of all life.
This is the culture we aim for.
Photo Taken May 7th 2023
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